Answer 1
- Designed to fill a market gap for gourmet burgers.
- Their first store was located amongst the wrong market environment
- They opened a secondary store, and that too although in a more appropriate location failed
- They were willing to learn from their mistakes and to view their decisions as ways to generate “market feedback” about what worked and what was less responsive.
Answer 2
Burger joints in Pakistan faces new challenges now a days because on every going day there is a retail outlet of burger joint and competition increases but most of the joint lower their prices just to attract customers but they are unable to provide quality food as their chicken and the oil in which they fry is not suitable at all. Most of the burger joint even don’t have a quality meat.
Answer 3
As a Consumer I prefer quality and taste as my priority but customer service is also an another factor which is very important.
Answer 4
Yes, they were focused on the brand. Because they are unable to follow their main agenda which was to provide the healthy food but they failed and they used stored and processed food thus making customer unhappy.
They are unable to operate supply chain and its operation properly.
Answer 5
Naz was promotion their brand through a TV episode which were actually good, but he forgot to keep in mind that it was a startup company and funds are limited.
The quality of food prepared changed drastically below average when hired a consultant who stared using processed and stored food.
They made a store in a wrong place which was the main reason of their drawback.
Answer 6
- Need of a strategic partner rather than a consultant.
- Make sure to gather customer feedback through feedback form
- People who are health conscious invite them to your kitchen to show the making of your food and they will visit your store.
- Spending money on advertisement through pamphlets, posters and digital advertisement.
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